Local buyers are educated, astute and have unprecedented access to information. They know how to argue ‘price’ so it is critical that you hire a salesperson with the ability to protect and enhance the value of what is most likely your largest asset.

John Wills is a business owner, innovative thinker, real estate author and absolutely proven as a top flight sales person in his own right.

Vastly experienced and well networked, John has personally achieved over $150,000,000 in local sales and has a database of buyer relationships that other salespeople just can’t match.

John has developed a reputation for being something other than your typical Real Estate salesperson. Down-to-earth, trust worthy and always easy to deal with, John knows the importance of his role and puts pressure on himself to deliver an outstanding result every single time.

He is natural, non-abrasive and incredibly effective. What you see is what you get and this is backed up by many powerful client testimonials.

MOST REFERRED AGENT IN THE AREA

John receives huge amounts of repeat and referral business and is probably the most referred salesperson in the area. This is brought about by:

• His careful, considered and individual approach to each new property he markets.

• A total dedication to enhancing each clients experience as well as their end result.

• A vast amount of experience in auctioning and negotiating local property transactions.

• A habit of delivering street record prices and 6 star customer service.

• Buyer follow up and client reporting systems that are second to none.

• His commitment to excellence and accountability.

When you commit to working with John, he commits 100% to you and never takes anything for granted. He’s there with you from before the photography is done, right through to the sold sticker, bottle of bubbly and beyond.

This is the key: What John promises, he delivers.

NO HOLLOW PROMISES

There is no place for hollow promises during a listing presentation and the real work starts after the listing form is signed.

John is unique and this is why his services are in high demand. He has a strict policy of quality over quantity and will never take on more than he can handle.

When you choose the Custom Residential brand and John Wills, you are choosing a new level of expertise, innovation and drive.

You are in the safest pair of hands possible.

WHAT PEOPLE SAY ABOUT JOHN WILLS:

EXCELLENT SERVICE AND PROFESSIONALISM THROUGHOUT

"John and his team at Custom Residential provided an excellent service and I would thoroughly recommend using them to sell your home. I was extremely pleased with the end result and John's communication and professionalism throughout the sales process was second to none. Thanks Team!"

Vendor, Grey Lynn

HUGE THANKS AND RECOMMENDATION FROM US

John Wills at Custom Residential ran a slick operation taking our house to the market and achieving an excellent sale through a three week auction campaign.

We were kept up to date every step of the way and in a very professional manner. As selling a house is quite a stressful task, it was reassuring to hear from others that we were in good hands. An awesome job - huge thanks and recommendation from us."

Vendors, Sarsfield Street

RAISING THE BAR

As an ex Real Estate Salesperson and AREINZ member, my expectations from an agency and their team is extremely high!

I approached the top three salespeople (based on recent sales in the area) from three separate agencies in the area to consider our property, give me an estimated sales price and suggest the appropriate marketing campaign to achieve the best result.

In my mind I had already made the decision to go with an agency who I felt 'owned' the Westmere market and was surprised when I was completely underwhelmed by the experience. By contrast, I met with John Wills who was genuinely sincere, gave me an honest 'bottom dollar' price expectation (without the Vendor hype) and provided a robust marketing strategy to achieve the best result.

It was an easy decision to make and despite several calls from the other agencies to 'better the deal', I was 100% confident in my choice. John bought Dan Reed into the sales process to assist with the campaign and again I was impressed, at ease and never doubted their feedback or capability.

Our property sold under the hammer, above expectations, with a record number of attendees and multiple bidders. I would like to take this opportunity to thank Custom Residential, in particular John Wills and Dan Reed for their professionalism and honest approach which is refreshing and a credit to the industry.

Thank you.

Laurene Dearlove

ACHIEVED A RESULT THAT WE ARE VERY HAPPY WITH

“We made the decision to list with John as he talked to us about people and the way they buy houses, not about himself, and throughout the process he continued to demonstrate his understanding of this.

He was easy to deal with, did everything he said he’d do and most importantly, achieved a result that we are very happy with. We found ourselves in a position of having to make a big decision about accepting an offer pre-auction or waiting for the auction to run. We needed John’s advice and we trusted him to guide us in the right direction.

John’s level of experience, professionalism and communication made the process easy for us. He’s totally dedicated to the job and when we sent him away to go and get more money on a Saturday night, he got it.”

S.R. Ponsonby

A BREATH OF FRESH AIR

Thank you for your call (this evening) to advise that I was the successful purchaser, and for keeping me informed and updated throughout all of this process. In my past experience as a buyer, I’ve not come across an agent who thinks to keep the buyer as much in the loop as their vendor. These kinds of principles are a breath of fresh air in the industry and I guess what set Custom apart from its competitors. It helps anxiety levels when an agent just phones.

J. C. - Ponsonby resident

OPEN AND DOWN-TO-EARTH

"We interviewed a number of local agents and our decision to use John was based on his open and down-to-earth approach and the consistently good results that he had achieved with what we considered to be the lion’s share of the sales in the area. John achieved a great price and continued to be responsive and helpful following the sale."

Rachel and Luke

PROVEN LOCAL SPECIALIST

"I listed with John Wills at Custom Residential because he is a proven local specialist. To date he has sold 6 of my properties (all local) and has achieved great results.

We had 52 groups view the property on the first weekend of open homes and John presented me with an unconditional offer straight after the weekend. Prior to that, he had bought buyers to the property on Christmas Eve and right through the holiday period while I was away.

John is easy to deal with and serious about achieving the best result he can.

I'd recommend him to anyone in the local area."

P.L., January 2009

PASSION AND PRAGMATISM

"As a residential real estate investor, I have dealt with many real estate agents over the years.

John Wills and the extended team at Custom did an outstanding job for me, even before the word "go".

John impressed me with his passion, his (positive) energy and pragmatism, the latter a rare occurrence amongst most real estate agents, as well as his ‘hunger' to be able to represent and sell my properties.

Within a time frame of 4 weeks the (multiple) properties were marketed by John Wills and Nic Blackie AND sold on the same day via auction in March ‘09!

The next time I sell another of my properties I will most certainly give John & the Custom Residential Team ‘first right of refusal'..."

A.S. - Grey Lynn

HONEST, RELIABLE AND TOTALLY COMMITTED

"I chose John Wills at Custom Residential because he has a reputation for being honest, reliable and totally committed to his job.

When he marketed and sold my Schofield Street property recently, this is exactly how I found him to be.

I was staggered when he created a multi-offer situation and presented me with 5 individual offers at 9.30 on a Tuesday night.

We negotiated with the best one and had a contract by 10.30 that same evening.

I really felt that John had my best interests at heart and I would definitely use him again."

P.B., February 2009

I COULD NOT GIVE THESE GUYS A BETTER REFERENCE

I can not speak highly enough of Custom and in particular our dealings with Nic Blackie, John Wills and Dan Reed. My previous experience of real estate agents was that they over promised, under delivered and happily charged a king’s ransom for the pleasure.

With a young family it was crucial we maximised the return on our only investment of the last 5 years, not only did the guys achieve this, by selling the property at the very top of the market value, but they also made it a pleasurable experience.

4 offers in 4 days and an unconditional sale may also have helped!

My wife and I knew we would ultimately sell with Custom after Nic Blackie made the effort to visit and give us feedback on our renovation, even after I explained we had no intention of selling the place, she took the time to see us, with nothing in it for her, whilst being heavily pregnant and just before stopping for maternity leave!

This was long before I asked John to visit, I wanted to speak to the owner of the business to see if he would be open to some of my 'left field' proposals and suggestions, that all previous agents had scoffed at. Not only did John listen to my ideas, he was genuinely open to considering them. The skill that John has above all other agents I have met, was that he listened to our concerns, and handled them objectively with supporting up to date market evidence.

He explained his reasoning for price by negotiation over an auction for our property, again by giving examples of previous relevant sales, rather than simply responding with an obvious pre-planned generic sales pitch.....a breath of fresh air.

Because Nic and John had set such high standards, I was concerned that Dan wouldn't be able to meet our new expectations, as the bar was now set higher than ever before. I needn't have worried. Dan has excelled as much as the others, and his advice in the negotiation process was fantastic.

The simple fact is they paid for themselves, by negotiating the value of the property on the best offer, up by what we were paying in commission. Dan has also managed the handover process impeccably, pro actively contacting both parties as the agreed settlement dates changed several times after the sale.

I could not give these guys a better reference, I have been singing their praises to our friends, one of whom told us last week their friends had used Custom, based on our recommendation and were calling to pass on their thanks, as they had just sold their property too, and "it was everything we promised.”

I am happy to be a verbal referee too, and have told the team to pass on my number if they ever need to. The above may come across as a bit over the top, but it is also a fair and honest recollection of what happened.”

Cheers,
Marcus

Read more references on John and other members of our team.