About Us - Custom Residential

“NOW IS THE PERFECT TIME TO REDEFINE THE WAY WE DO THINGS AS AN INDUSTRY”

Simple Philosophy

Custom Residential has been founded on the simple philosophy of wanting to improve the whole real estate experience for everyone who comes in contact with the industry.

It is no secret that the real estate field in our country has a less than glowing reputation, but we believe that now is the perfect time to redefine the way we do things as an industry.

Results? Of course, but while providing consistent excellent service

It goes without saying that delivering results to our customers is paramount, and we focus on doing that while providing them with outstanding service.

We believe in customised solutions for our clients. What this means for you is better service that is tailor-made to your needs.

Here's how:

1. Point to Point Service:
In one word: communication.
For us, high quality service means consistent attentiveness. This is what we call Point-To-Point service, meaning that we will communicate with you from the beginning to the end of the process without allowing gaps in between. Custom Residential agents retain a Point-to-Point mindset at all times and treat others as they'd like to be treated themselves - a basic principle, but one often overlooked.

"John kept us fully updated throughout the preparation, promotion & open home process. An offer was forthcoming within days of us going to market and we sold the property in under a week."

2. Individual Service Plans:
In a nutshell: working for you and with you.
A Custom Residential individual service plan is created for each vendor at the beginning of the campaign. You have direct input into the frequency and method in which you receive feedback, progress reports and marketing updates from your agent.
You also have direct input in how we can best work in with your family routine and/or lifestyle requirements.

It's in writing and we will follow through.

"We were very relieved to be able to leave so much up to you."

3. Pro-activity:
Yes, that familiar buzzword. This is what we mean:
There is simply no substitute for a good honest roll-up-your-sleeves and get on with it approach. Our desire to bring you genuine energy, agility, enthusiasm, expertise and honesty has never been bigger. The days of listing, then advertising, and waiting for buyers to get in touch are over. Real estate in this day and age means actively cultivating buyers - we do.

"We knew John does actually actively market his properties to a list of interested people, as in the past he had proactively called us to advise us of properties that were coming on to the market."

"We were also convinced that our sale would benefit from his experience in the area, his knowledge of current buyers, and his non-abrasive but keen negotiation skills."

4. A long term relationship built on trust:
Real estate is not always about buying or selling today, this month or even this year. We understand that our customers often just want to access relevant market information and advice to keep them up to date or help them towards a buying or selling decision in the future.

We are freely available to those who are not yet ready to act but simply need to talk to a real estate professional to help them make an informed decision and arm them with the facts.

We believe that this type of knowledge sharing should be a given and you will find us approachable, co-operative and free with information. It's no trouble - it's our job.

"We found John to be a very approachable and professional person to deal with. He was a very patient sounding board (and freely gave his expert opinion) for at least six months before we finally put our property on the market. True to his legend he got a great price in record time."

5. Training and mentoring:
There is a huge emphasis on training and up-skilling agents at Custom Residential. The necessity for agents to be highly trained and positive is more relevant in 2009 than perhaps ever before. Strong marketing, negotiating and reporting skills are absolutely vital. Basic principles like accessibility, teamwork and accountability are mandatory. Our training and mentoring programmes ensure that our agents have those skills and that they stick to those principles.

Founder John Wills' has put the principles he applies to his real estate profession and the on-going training of his staff in black and white in his book on the subject.

Again, it is in writing and we will follow through.