“OVER RECENT YEARS, OUR AGENTS HAVE USED THEIR EXPERIENCE TO BUILD A TYPE OF PROFILE THAT CAPTURES THE COMMON CHARACTERISTICS AND THOUGHT PROCESSES OF OUR LOCAL BUYERS”
OVERVIEW / SELLING TIPS / ANY SALES?
Selling Tips
At Custom Residential, we firmly believe that every little thing counts when comes to helping our vendors achieve the best possible money for their homes. We know that they only get to sell the home once and there is no such thing as a second chance at making a first impression. Greater Ponsonby is not first home buyer territory and our buyers tend to be successful professionals and business people who are purchasing their second or third home or are accustomed to renting high quality homes in top locations due to work transfers. They are astute and they have a clear mental picture of what they like and don't like. They also tend to do a lot of comparative shopping and have an eye for detail.
Over recent years, our agents have used their experience to build a type of profile that captures the common characteristics and thought processes of a lot of our local buyers. There is too much detail to cover here, but suffice to say that after location, there are two very prominent factors that determine a purchasers willingness to proceed with the property or not: Presentation and Definition of Space.
This means we have to focus on internal and external presentation of the home, as well as presenting the home as advantageously as possible on the internet and printed advertising.
The other thing we have to focus on is internal and external definition of space. Buyers do not enjoy having to use too much imagination when it comes to being able to see themselves using and enjoying a particular section of the home (even developers and DIY'ers see the budget go up and council issues when they cannot clearly visualise the finished product). All buyers prefer the path of least resistance and like to see a home and its individual spaces for what they actually are and how they will benefit the buyer's lifestyle and status.
These issues of Presentation and Definition of Space are very important in our area of expertise and we can certainly assist people on a case-by-case basis if required. There are numerous reasons why this topic is important and here is one that we never wish our vendors to be exposed to:
Don't be a victim of drive-by dismissal:
Believe it or not, a lot of potential purchasers make a decision to proceed or not right on the curb-side at the front of the house. Because purchasers are busy people and have other property options to consider, they will typically drive by the property to make a quick assessment deciding if the house even warrants further inspection.
Time pressure and competition are very real factors so it's pivotal to make your first impression a great one.
Over the years we have built up a terrific network of companies who work with us to maximise the Presentation and Definition of Space by improving the appearance of the listed home if required.
A little goes a long way.